Twitter, along with other streaming platforms, became extremely viral after the confinement of the pandemic. Several content creators dedicated themselves to entertaining their audience with gameplays from different video games. Of course, this was reflected in the income of the streamers.
According to data provided by Amazon, owners of Twitch, those content creators with the highest number of subscribers received a benefit above the rest.
Only 10% of the largest could ask for 70% of their channel subscriptions, while the commission was 30% for the purple platform. However, for a year, they stopped offering this benefit.
Dan Clancy, president of Twitch, shared an extensive letter explaining that from now on the largest streamers on the platform will take 50% of the subscriptions and the rest will be the commission.
Settlements will cap out at $100,000 a year, with those over the cap receiving less.
“What we’re going to do, for those streamers who continue to have these premium deals, is modify their deal so that they continue to receive their 70/30 revenue share ratio for the first $100,000 they earn through streaming revenue. subscriptions. Revenues over USD 100,000 will be split using the standard 50/50 commission. We’re announcing this change now, but it won’t go into effect until after June 1, 2023.″, details the statement.
“First, we had not been transparent about the existence of such agreements. Second, we weren’t consistent across the board with the necessary requirements, and generally it was the top streamers who benefited. Finally, we don’t think it’s right that those with standard contracts have different commissions depending on the size of the streamer”, they add.
The platform explains that with the free Prime subscription, the Community Gifts, the Hype train and the incentive program, the income of content creators increased by 27%.
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